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SOCIAL MEDIA Content & Influencer Marketing
- Digital Marketing at Kittie Yiyi (local fashion brand) | 2017 to 2019 -
Marketing ideas involving new launches and collaborations, handling events as well as influencer outreach.
I also handled content creation in Kittie Yiyi Collection Instagram here at: www.instagram.com/kittieyiyicollection
*Information below are just a rough surface idea on how I have handled Kittie yiyi contents, if you are in any way interested to hear more of what I have worked on previously, feel free to contact me to chat more on it
Below are several IGTV contents uploaded in @KittieYiyiCollection.
Some are videos for our collections (fashion shows), some are valuable contents for Kittie Yiyi customers on how to wear their outfits.
Several IGTV Contents created in house (by me) is :
1. How To Style Mona Kittie is a video content to teach Kittie Yiyi customer's ways to style Mona Kittie (a specific clothing item).
2. 6 Ways To Wear T-shirt is a video content to teach Kittie Yiyi customer's fun ways to wear T-shirts. This content promotes Kittie Yiyi's B Series, which is an affordable range selling mostly T-shirts.
3. Kittie Yiyi Spring Summer 2019 Behind The Scenes is filmed during our lookbook/campaign photoshoot. The film is edited in a very vintage direction to showcase the story behind the collection.
INSTASTORY content involves heavily on Call To Action as a marketing strategy for
Kittie Yiyi customers to purchase & shop and even promote all kind of events/ campaigns/ updates.
Below are everal screenshots from the IG stories.
Here are several events/campaigns/updates:
Moving Out Sale content involves an IG story video and a quirky poster as the
highlight and marketing strategy to promote the Sale.
These are shared 1 week + before the sale happens and poster is shared among our followers on IG privately.
During the sales, I constantly post up contents related to the SALE.
Kittie Yiyi x Wunderbath is a collaboration between Kittie Yiyi B Series and a local soap brand. The IG story content involves creating pre-hype alongside with the IG posts. Another marketing strategy was reaching out to our local influencers. We send them this collection as a gift, and from there we will reach out to more followers.
Once Upon A Time is a collaboration campaign between Pink Ribbon Wellness Foundation in conjunction to Breastcancer Awareness month, where RM10 will be donated from each Tshirt sold. We have also reach out to influencers to support the good cause.
Launch of 'B'Series which is an affordable range we cater for the locals here in Malaysia. This launch kickstarted with a 'Fast Food' Series where the clothes are packaged in a pizza box, and delivered to our influencers. The IG content involves a few introductions about this newly launch series, and then featuring what our influencers received.
INSTAPOST are arranged uniquely base on the brand's style. Photos and videos posted are from our internal photoshoots/videoshoots, some are from other photographers.
Below is some screenshot from Instagram.
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